# dreamstorm > dreamstorm is an AI strategy studio for small and growing businesses across Aotearoa New Zealand. Useful AI. Human-first systems. Founded by Lian Passmore, Master of Technological Futures, fourteen years designing human systems, six AI products shipped. dreamstorm operates as a strategy practice and an AI products studio in one. The strategy side helps owner-operators, regional firms, and community-focused founders work out what's actually worth doing with AI, without enterprise budgets or jargon. The studio side ships bespoke AI products. The work is grounded in kaupapa Māori and Pacific principles: reciprocity, care, and designing with people, not for them. Tagline: **Storm the Ordinary.** Positioning line: *Values in the architecture. Not the footer.* ## Founder Lian Passmore is a Samoan and New Zealand European woman based in Whangārei, Northland. She holds a Master of Technological Futures (AcademyEX, 2026) with three original theoretical contributions in ethical AI design for Indigenous and Pacific communities. Fourteen years inside Northpower (one of New Zealand's largest energy companies) across systems training, instructional design, and wellbeing strategy for 1,400 staff. Self-taught builder. Six AI products shipped. Mother of five including triplets. ## Pages - [Home](https://www.dreamstorm.org/): The studio overview and three-path entry by where the visitor is in their AI journey. - [About](https://www.dreamstorm.org/about): Lian Passmore's full background, qualifications, recognition, and how she works. - [Services](https://www.dreamstorm.org/services): All offers, prices, capacity. Community Hour, Half-Day Intensive, 90-Day Sprint, Focus Retainer, Whole Picture Retainer, plus build rates and speaking. - [What I've Built](https://www.dreamstorm.org/work): The studio's shipped and in-development products: Coach Emma, Project Rise, YourHQ, Ray, Vox, Coach Strong. - [Speaking](https://www.dreamstorm.org/speaking): Five keynote topics for tech, ethics, women's, Māori and Pacific, and leadership audiences. - [The Charter](https://www.dreamstorm.org/charter): dreamstorm's public commitments to data sovereignty, values in the architecture, seven generations thinking, and community reciprocity. - [Community Hour](https://www.dreamstorm.org/community-hour): One free 60-minute session each month for Aotearoa-based not-for-profits, social impact organisations, and Māori and Pacific networks. - [Contact](https://www.dreamstorm.org/contact): Form, direct email and phone, and where to find Lian elsewhere. - [AI Integration Partners](https://www.dreamstorm.org/ai-integration-partners): Bespoke AI Integration Partner builds for established coaches, facilitators, and consultants. ## Services and pricing (NZD, GST exclusive) - **Community Hour.** Free. One 60-minute session per month for Aotearoa-based not-for-profits, charities, social impact organisations, Māori and Pacific networks. Bring a real problem. - **Half-Day Intensive.** $2,500. Four-hour live session. Roadmap delivered within five business days. One async follow-up within 30 days. The natural on-ramp to a retainer. - **90-Day Sprint.** $5,000. Three sessions across 90 days plus async support. Audit, plan, implement together. Maximum one active Sprint at a time. - **Focus Retainer.** $700/month. Strategic advice on one priority at a time. Best for businesses earlier in the journey or simpler operations. Three-month minimum. - **Whole Picture Retainer.** Strategic thinking partner across the whole business. Monthly cadence. Higher tier; pricing on enquiry. - **Builds.** Invoiced fortnightly against tracked hours, or fixed-price milestones once scoped. Maximum one active build at a time. - **Speaking.** Keynotes, panels, and workshops. Topics below. ## What dreamstorm actually does 1. Audits what a business already has and tells them honestly what's worth keeping. 2. Builds AI roadmaps a non-technical owner can run with. 3. Sits in the strategist seat alongside the owner on retainer, so they don't have to track the AI landscape themselves. 4. Designs and builds bespoke AI products when the work calls for it. Will not take work the client would be better off paying someone else to do. ## Speaking topics 1. *Nobody Was Coming To Pick Me.* For women in business, founders, career changers, wāhine audiences. 2. *What AI Taught Me About Being Human.* For tech, ethics, education, futures and governance audiences. 3. *The People Problem Inside Every AI Problem.* For business audiences and operational leaders. 4. *Working While Everything Else Is Also Happening.* For mothers, career changers, women's networks, Pacific and Māori wāhine audiences. 5. *Values in the Architecture.* For ethics, governance, Māori and Pacific audiences, leadership spaces. ## What's been shipped (the studio) - **Coach Emma.** Conversational AI coaching companion for Scaled Ambition. Delivered. 100% activation, 16/16 users engaged within 48 hours. - **Project Rise.** Master's research agent built around values-as-architecture for Indigenous and Pacific communities. Produced three original theoretical contributions. Documented at lianpassmore.com/project-rise. - **YourHQ.** For businesses (and people) too good to look average online. Built in 5 days, managed forever. A dreamstorm venture, now operating as its own brand at yourhq.co.nz. - **Ray.** In development. Relationship coach AI exploring trust through conversation. - **Vox.** In development. Personal wellbeing check-ins for real life. - **Coach Strong.** In development. Coaching tool for consistency without hype, shame, or motivation theatre. ## The Charter (four commitments) 1. **Absolute Data Sovereignty.** IP belongs to the partner. Walled gardens, not data mines. No training of public models on partner IP. 2. **Values in the Architecture.** Privacy, safety, and equity are architectural requirements, not toggles. 3. **Seven Generations Thinking.** Build for legacy, not quarters. 4. **Community Reciprocity.** Reduced pricing, mentoring, and knowledge sharing for Māori, Pasifika, and community-focused initiatives. The charter also includes a "no clause": no persuasive tech designed for addiction; no automating human connection where presence is required; no work with entities that extract from land or people without reciprocity; no compromising data sovereignty for convenience or profit. ## Credibility highlights - Master of Technological Futures, AcademyEX (2026). Three original theoretical contributions. - Six AI products shipped (Coach Emma, Coach Strong, Ray, YourHQ, Vox, Project Rise research agent). - Fourteen years at Northpower across systems training, instructional design, and wellbeing strategy. - Winner, 2022 HeadFit Awards (Engagement and Communication). - Precision Nutrition certified across Sleep, Stress and Recovery, and Change Psychology. - Board Appointments Panel Member, Sport Northland. ## Contact - **Email:** lian@dreamstorm.org - **Phone:** 027 566 8803 (+64 27 566 8803) - **Location:** Whangārei, Northland, Aotearoa New Zealand - **LinkedIn:** https://www.linkedin.com/in/lianpassmore/ - **Website:** https://www.dreamstorm.org - **Founder site:** https://lianpassmore.com ## Service area Working with clients across Aotearoa New Zealand and globally. Remote by default. In-person available in Northland. Free Community Hour reserved for Aotearoa-based organisations.