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What I've built

The studio builds.

dreamstorm is an AI strategy practice and an AI products studio. The studio side is where I build things on my own terms. Products that exist because I could see they were needed, not because someone briefed them.

These are not client builds. dreamstorm owns the IP. They're shipped, used by real people, and documented honestly, including the parts that didn't work.

Delivered

Coach Emma

Conversational AI coaching companion for Scaled Ambition. A bridge between sessions, holding the frameworks clients need exactly when they need them.

100% activation. 16/16 users engaged within 48 hours.

"It's the ultimate bridge between sessions. My clients now have a confidential space to practise my frameworks the moment they need it."

Emma Kirkman, Founder, Scaled Ambition

Master's research agent

Project Rise

An AI agent built around values-as-architecture for Indigenous and Pacific communities. The agent that produced the three original theoretical contributions in my Master's thesis.

Live

YourHQ

For businesses (and people) too good to look average online. Built in 5 days. Managed forever. A dreamstorm venture, now operating as its own brand.

In development

Ray

A relationship coach AI exploring how conversational systems can strengthen trust and connection. Built as part of my Master's research into ethical, relational AI.

In development

Vox

Personal wellbeing check-ins built for real life. Conversational when it helps, structured when it matters. Built for practical use, not perfectionism.

In development

Coach Strong

A coaching tool designed to build consistency and capability without hype, shame, or motivation theatre.

How the studio fits the business

Retainers are the base. Builds are the upside.

When a client needs something built, I take it on alongside the retainer work. Maximum one active build at a time. Intentional, not reactive.

If you've got a build idea, tell me about it.

More coming

There's more in development. I'll share it here when it's ready, not before.