What I've built
dreamstorm is an AI strategy practice and an AI products studio. The studio side is where I build things on my own terms. Products that exist because I could see they were needed, not because someone briefed them.
These are not client builds. dreamstorm owns the IP. They're shipped, used by real people, and documented honestly, including the parts that didn't work.
Delivered
Conversational AI coaching companion for Scaled Ambition. A bridge between sessions, holding the frameworks clients need exactly when they need them.
✓ 100% activation. 16/16 users engaged within 48 hours.
"It's the ultimate bridge between sessions. My clients now have a confidential space to practise my frameworks the moment they need it."
Emma Kirkman, Founder, Scaled Ambition
Master's research agent
An AI agent built around values-as-architecture for Indigenous and Pacific communities. The agent that produced the three original theoretical contributions in my Master's thesis.
Live
For businesses (and people) too good to look average online. Built in 5 days. Managed forever. A dreamstorm venture, now operating as its own brand.
In development
A relationship coach AI exploring how conversational systems can strengthen trust and connection. Built as part of my Master's research into ethical, relational AI.
In development
Personal wellbeing check-ins built for real life. Conversational when it helps, structured when it matters. Built for practical use, not perfectionism.
In development
A coaching tool designed to build consistency and capability without hype, shame, or motivation theatre.
How the studio fits the business
When a client needs something built, I take it on alongside the retainer work. Maximum one active build at a time. Intentional, not reactive.
If you've got a build idea, tell me about it.
More coming
There's more in development. I'll share it here when it's ready, not before.