Meet Lian
Sound like you?
Four sentences I hear a lot.
Most people arrive here saying a version of one of these.
"I'm the constraint. The business can't grow past my own hours."
"When the person who's been here thirty years retires, all of it walks out the door."
"I've outgrown the platform I'm on, and nothing off the shelf does what I need."
"Where do I even start?"
Whichever one is yours, the call is where we start. Half an hour, and you'll know what to do about it.
Book a free half hourProof
Things I've built. For real businesses, doing real work.
I've built a voice AI that coaches a founder's clients at 11pm when she can't. A marketing engine that runs a consultancy's whole methodology, and she runs it herself now. A membership platform for a network of a thousand women. A course platform a leadership coach owns outright, no monthly fees to anyone. And the systems I run my own business on, because I don't sell anything I wouldn't use.
"It's the ultimate bridge between sessions. My clients now have a confidential space to practise my frameworks the moment they need it."
Emma Kirkman
Founder, Scaled Ambition
Sixteen of sixteen of Emma's clients were active within 48 hours of launch.
Before any of this, I spent fourteen years making systems work for people inside one of New Zealand's largest organisations, then finished a Master of Technological Futures specialising in conversational AI. I didn't come at this from the tech and pick up the business later. I came the other way round.
The honest bit
I'll tell you when not to build.
Here's the thing nobody else selling you AI will say out loud. Sometimes you shouldn't.
If the smart move is a free tool that already exists, I'll point you at it. If the smart move is nothing yet, I'll say that too. Then the day you do need something built properly, you'll know I told you straight the first time.
How it works
It all starts with one conversation.
- 01 The call. Thirty minutes, free. You tell me where the business is at. I'll ask the questions nobody else has asked you.
- 02 The straight answer. By the end, you'll know whether AI fits, where it fits, and what your next move is. Sometimes that's a plan. Sometimes it's a build. Sometimes it's “not yet.”
- 03 Whatever comes next. Some people take the answer and run with it themselves. Some get me to build the thing. Some keep me in their corner long term. And if I'm not the right person, I'll tell you who is.
Loose ends
The honest answers.
What does it cost?
The call is free, and everything after it is quoted on scope, once I actually understand your business. I'd be guessing if I priced it before that, and I don't guess with your money.
I'm not a tech person. Is this still for me?
That's exactly who this is for. If you can describe your business, we're away. Plain language is the whole point.
What if AI isn't right for my business?
Then I'll say so, on the call, for free. You'll still leave knowing what is worth doing. That answer costs you thirty minutes and saves you thousands.
Proudly part of
The Marketing Collective.
I'm proud to be part of The Marketing Collective, a network of ethical marketing specialists helping small businesses grow with purpose.
Through the collective, you'll get access to expert coaching, smart strategy, and a team of trusted partners (like me) who can support every part of your marketing journey.
Thirty minutes. A straight answer. Your next move.
That's the whole deal. Book the half hour, tell me what's going on in your business, and leave knowing exactly what to do next. Whoever you end up doing it with.
Book a free half hourLet's storm the ordinary together.