I build practical tech that gets used in the real world - not shiny artefacts that sit on shelves.
Philosophy 01
Capability beats dependency.
Philosophy 02
Values belong in the architecture.
Selected Work
Delivered
Coach Emma
Conversational coaching companion built for Scaled Ambition.
Result: 100% pilot activation - 16/16 users engaged within 48 hours.
Active build
AI Integration Partners
Turning proven frameworks into AI support clients can use between sessions.
Explore Project → In development
Ray
A relationship coach AI exploring trust and connection through conversation.
How I Work
01
Understand
Start with the problem and the people it affects.
02
Validate
Test assumptions early. Evidence before ego.
03
Build
Lean MVPs with production-grade foundations.
04
Ship
Release, learn, refine - toward real-world use.